Joe Duufy
創(chuàng)始人 / 評(píng)委團(tuán)主席
DUFFY設(shè)計(jì), 美國(guó)
Joe Duffy是世界上最受尊敬的商標(biāo)品牌設(shè)計(jì)創(chuàng)意總監(jiān)之一。1984年，他創(chuàng)立了Duffy公司，與創(chuàng)意廣告公司Fallon Worldwide共同成為引領(lǐng)品牌廣告設(shè)計(jì)的先驅(qū)。2004年他把Duffy & Partners建立為一個(gè)獨(dú)立的公司，成為一個(gè)與客戶及其他廣告公司合作的新的品牌創(chuàng)意公司 。
Joe的設(shè)計(jì)成果顯著，包括品牌設(shè)計(jì)和CI設(shè)計(jì)。服務(wù)的客戶有寶馬、可口可樂(lè)、麥當(dāng)勞、星巴克、索尼。他對(duì)設(shè)計(jì)的理解影響了很多消費(fèi)者對(duì)品牌的態(tài)度。他執(zhí)導(dǎo)過(guò)一些重大的整合方案中的設(shè)計(jì)部份，如EDS, Qualcomm, Ameritech, Nikon等品牌。
最近他被One Club董事會(huì)任命為首席設(shè)計(jì)師。Joe曾在世界各地演講并展出他的作品。2004年秋季，他將出版自己的第一部書(shū)B(niǎo)rand Apart，記錄十多年來(lái)，十多個(gè)公認(rèn)的最有效果的完整營(yíng)銷計(jì)劃。他的油畫(huà)肖像作品系列將在2004年7月College of Visual Arts Galley展出。
作為一個(gè)土生土長(zhǎng)的明尼阿波利斯人，明尼蘇達(dá)大學(xué)和明尼蘇達(dá)藝術(shù)學(xué)院的畢業(yè)生，Joe依然同他的太太Patsy生活在明尼阿波利斯，他沒(méi)有出差的時(shí)候，喜歡油漆他在北部威斯康星州的小木屋。
Joe Duffy is one of the most respected and sought after creative directors and thought leaders on branding and design in the world. He pioneered the collaboration of branding and design with advertising when he started Duffy Design in 1984 with creative advertising agency Fallon Worldwide. He founded Duffy & Partners as an independent company in 2004 to be a new kind of branding and creativity company partnering with clients and other agencies in all communications disciplines.
Joe's work includes brand and corporate identity and design development for leading global companies, from BMW to Coca-Cola and McDonald's to Starbucks to Sony. His understanding of how design affects consumer attitudes has led to many big ideas executed in advertising as well as design. He has guided the design component of significant integrated programs for EDS, The Islands of the Bahamas , Qualcomm, Whirlpool, Jim Beam Brands, Nuveen Investments, International Trucks, and Nikon.
Joe holds a firm commitment to environmentally responsible design, having served as chairperson of the Environmental Committee of the American Institute of Graphic Arts. He has served on the boards of the National AIGA, the College of Visual Arts in St. Paul MN , and the Minnesota State Arts Council. He was recently nominated to the Board of Directors of The One Club, the first designer to ever serve in that capacity. Joe has lectured and had his work exhibited around the world. In the fall of 2004, he will release his first book, Brand Apart , a profile of more than a dozen of the most recognized and effective integrated marketing communications programs over the past decade. A collection of his original oil portraits will be exhibited at the College of Visual Arts Galley in July 2004.
更多請(qǐng)見(jiàn)：2006 ONE SHOW青年創(chuàng)意營(yíng)專題
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