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Kevin Swanepoel
主席
The One Club , 美國
Kevin 在傳統(tǒng)廣告領(lǐng)域有 21 年經(jīng)驗(yàn)。 Kevin 先后在兩家廣告公司擔(dān)當(dāng)首席創(chuàng)意官，并創(chuàng)立了自己的創(chuàng)意策略公司。他還曾在蘋果電腦公司擔(dān)任娛樂及新媒體經(jīng)理工作。
1998 年當(dāng) KEVIN 認(rèn)識(shí)到新媒體對全球品牌的潛力，來到紐約 One Club 任互動(dòng)總監(jiān)。在 One Club 四年間，他把 One Show 辦成了全球頂級的互動(dòng)獎(jiǎng)項(xiàng)。 “ 這是 Ad Age ， Idea 和 International Digital Excellence Association 的獨(dú)立研究案例。 ”Kevin 是四本 “ 廣告最佳互動(dòng)創(chuàng)意和新媒體 ” 的作者。他在廣告和出版方面的深厚功力，為他出版這些年鑒打下了堅(jiān)實(shí)基礎(chǔ)，這些年刊成為了新媒體行業(yè)的標(biāo)準(zhǔn)參考書。
目前他正在與作家 John Young 一同參與一本名為 “ 混合的信息：創(chuàng)意品牌整合 ” 的廣告教育著作的創(chuàng)作。這本書將分析全球不同廣告公司的優(yōu)異的品牌整合方案，重點(diǎn)在于對廣告公司創(chuàng)意總監(jiān)的采訪和案例分析，強(qiáng)調(diào)創(chuàng)意，解決方案和成果。 Kevin 曾接受過 Ad Week, Advertising Age, Creativity and AdHoc 等的人物專訪。
Kevin Swanepoel has 21 years experience in traditional advertising reproduction and print. He has held the position of chief creative officer in a two advertising agencies as well as being the founder of Creative & Strategic Advertising. He spent two years at Apple Computer where he was the "PEN MANAGER" Publishing Entertainment and New Media manager.
In 1998 realizing the global branding potential in new media led Kevin to his current position as Interactive Director at The One Club for Art & Copy in New. In the four years that he has been at the One Club he has built One Show Into the top International Interactive Award Show worldwide "This was an independent study be Ad Age and Idea, International Digital Excellence Association." Kevin is the author of four books and CDROM's featuring "Advertising's best Interactive and New Media". His advertising and publishing background was invaluable in launching these annuals, which have become the standard reference book for the new media industry.
At present he is producing an advertising educational title with Author John Young entitled "Mixed Messages" Creative Integrated Branding. This book will analyze great Integrated branding solutions by advertising agencies around the world. The focus will be on interviews with the agencies head creative and case studies with the emphasis on the creative, the solution and the results. Kevin has been featured in articles published in Ad Week, Advertising Age, Creativity and AdHoc.
更多請見：2006 ONE SHOW青年創(chuàng)意營專題
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