|
Dirk Eschenbacher 執(zhí)行創(chuàng)意總監(jiān) 奧美顧客關(guān)系行銷 , 北京

2001年Dirk加入奧美互動北京公司擔任創(chuàng)意總監(jiān)。期間他負責的在線、離線、綜合的廣告設(shè)計取得大獎,客戶有:摩托羅拉,IBM,奧迪,Cisco,諾基亞,聯(lián)合利華,中國移動,伊利牛奶和英國使館。
他在北京奧美的創(chuàng)意小組在亞洲獲得了最高級別的獎項,贏得了2003 年DM 亞洲獎的“Best of Show”,香港4A和Times亞太獎的金獎及銀獎,DMA ECHO的銀獎和在中國大陸在嘎納廣告年會的第一枚銀獎
2004 年,Dirk又擔任了地區(qū)互動創(chuàng)意總監(jiān),為奧美互動亞太地區(qū)12個分部提供創(chuàng)意指導(dǎo)。
Dirk的設(shè)計、廣告、市場經(jīng)驗都很豐富。在加入奧美之前,他在泰國和德國的幾家廣告公司,dot.com公司及一家時尚運動裝公司工作過。
Dirk joined OgilvyOne/OgilvyInteractive Beijing in 2001 as creative director. In this role he has developed award-winning online, offline and integrated campaigns for clients such as Motorola, IBM, Audi, Cisco, Nokia, Unilever , China Mobile , Yili Milk and the UK Embassy.
His creative team at Ogilvy Beijing is amongst the highest awarded in Asia, winning a “Best of Show” at the 2003 DM Asia Awards, Gold and Silver at the Hong Kong 4As and Times Asia Pacific Award shows, a Silver DMA ECHO and the first ever Silver Lion at the Cannes Advertising Festival for work done in Mainland China.
In 2004, Dirk took on the additional role of regional interactive creative director, providing the creative lead for OgilvyInteractive's 12 offices across the Asia-Pacific region.
Dirk has a strong background in design, advertising and marketing. Before his life in Ogilvy, he worked in Thailand and Germany for several advertising agencies, dot.com companies and a sportswear fashion label. 更多請見:2006 ONE SHOW青年創(chuàng)意營專題
|