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Tay Guan-Hin 東南亞區(qū)執(zhí)行創(chuàng)意總監(jiān) 智威湯遜

從2001到2004年,他在Leo Burnett新加坡辦公室擔(dān)任創(chuàng)意總監(jiān),以前還擔(dān)任過藝術(shù)總監(jiān)和副創(chuàng)意總監(jiān)。在他的創(chuàng)意領(lǐng)導(dǎo)下,公司被Campaign Brief雜志亞洲版連續(xù)兩年評為地區(qū)內(nèi)最熱門的公司之一。
而1995年,他在新加坡盛世長城供職。在David Droga領(lǐng)導(dǎo)的團隊中,擔(dān)任高級藝術(shù)總監(jiān),扮演者軸心人物的角色,為包括豐田、力士、老虎牌啤酒、Hewlett-Packard和Procter & Gamble在內(nèi)的客戶贏得了商機和獎項。
1991年,他曾在首屆洛杉磯創(chuàng)意俱樂部學(xué)生競賽中贏得the Best of Show,之后他從Pasadena藝術(shù)中心設(shè)計學(xué)院畢業(yè),在洛杉磯Kresser/Craig開始了他的創(chuàng)意生涯。
他已經(jīng)獲得One Show、嘎納、克里奧、D&AD, AdFest and the Media Spikes 的獎項,也被Campaign Brief雜志亞洲版稱為“過去四年地區(qū)內(nèi)十大頂級創(chuàng)意人之一”。
Previously, Guan worked at Leo Burnett as Creative Director of the Singapore office from 2001 to 2004.He was formerly Head of Art and Deputy Creative Director. Under his creative leadership the agency has been ranked in Campaign Brief Asia as the fifth hottest shop in the region for two consecutive years.
Prior to that he worked at Saatchi and Saatchi Singapore in 1995.Under the creative leadership of David Droga, as a Senior Art Director, played a pivotal role in winning business and awards for clients likeToyota, Lexus, Tiger Beer, Hewlett-Packard and Procter & Gamble.
A graduate from the Art Center College of Design in Pasadena, he started at Kresser/Craig in Los Angeles in 1991 after winning the Best of Show in the first ever Los Angeles Creative Club Student Competition
He has since won awards at One Show, Cannes, Clios, D&AD, AdFest and the Media spikes. He was named as one of the region’s top ten creatives for the past four years by Campaign Brief Asia. 更多請見:2006 ONE SHOW青年創(chuàng)意營專題
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